The authors should preferably be people from the company itself who master the proposed topic. Apart from being written by the Business Email List author himself, another way to develop this category of content is through interviews. From an interview with the author, the opinion text is developed. 2. Case studies It can be a personal Business Email List narrative (our own case or someone from the company) or the story of a client. The idea here is to share a story where we learned something or achieved a goal when we used an empathic strategy, method, or mindset with our narrative. It also needs to be empirical and show those results Business Email List and really focus on the narrative.
Where we have a great opportunity to connect with the reader. 3. Industry Analysis This usually begins with an in-depth analysis of a Business Email List company or sector by diagnosing its current state through questions such as: Why is it Business Email List successful? Why is it failing? What is right and what is wrong? What will the future of this sector be like? Like all thought Business Email List leadership content, this will need to relate in some way to our brand narrative. We also tested that a couple of times by producing content on how a specific Business Email List industry (one that was the focus of our ABM strategy) was using Content.
Marketing and what it meant in terms of branding for a couple of big brands in that market. Beyond having a huge impact at the time, it also Business Email List brought us a lot of clients interested in being as successful as their competitors. 4. Interviews Business Email List This can be done by conducting complete interviews (those that follow the ping-pong style), using parts of different interviews to create content or even to enrich the Business Email List content and give a weight of evidence from an expert on the subject.